Another decision , which has to be made when conducting a marketing research , concerns the sampling plan . the two basic sampling methods in use today are probabilistic and non - probabilistic sampling 同時,執(zhí)行市場研究時必須制定樣本計劃。當今使用的兩種基本的樣本方法是或然樣本與非或然樣本。
Another decision , which has to be made when conducting a marketing research , concerns the sampling plan . the two basic sampling methods in use today are probabilistic and non - probabilistic sampling 另外一個決策點是關于抽樣方案,在進行市場調(diào)查時哪些資料要被應用。在現(xiàn)今有兩種基本的抽樣方法,即隨機抽樣和非隨機抽樣。